An evolving visual identity for Husqvarna’s partnership with Liverpool FC, developed and refined across three seasons. Built as a flexible visual system, the identity is adapted across global markets through different combinations of players, products and messaging — across social, digital and large-scale formats.
Client: Husqvarna
Studio: Grace Studio
Design: Gustav Wickström
Creative Lead: Gustaf Pilfalk
Project Management: Henrik Melkner
Studio: Grace Studio
Design: Gustav Wickström
Creative Lead: Gustaf Pilfalk
Project Management: Henrik Melkner
Season 26/27
Season 25/26
Season 24/25
